Pricing

Pay only for the clients you coach.

Start free · No setup fees · Cancel anytime

Solo
$0/ month
Up to 3 active clients
Start free
  • Full program builder & templates
  • Offline workout tracking, PRs & progress
  • In-app chat, photos, voice & video
  • Client payments via Stripe Connect
Starter MOST POPULAR
$19/ month
Up to 15 active clients
Choose Starter
  • Everything in Solo
  • Up to 15 active clients
  • Video calls & check-ins
  • Email support
Pro
$39/ month
Up to 40 active clients
Choose Pro
  • Everything in Starter
  • Up to 40 active clients
  • Lowest per-client rate ($0.98)
  • Priority support

Running a studio? Studio covers up to 100 active clients for $79/mo — with 0% platform fee on client payments.

Compare every plan

An “active client” = logged in or had a workout assigned in the last 30 days. Prospects and inactive clients don’t count toward your cap.

  Solo Starter Pro Studio
Plan
Monthly price$0$19$39$79
Active clients31540100
Per-client rate$1.27$0.98$0.79
Coaching
Program builder & templates
Offline workout tracking
Progress, PRs & history
Check-ins
Communication
Chat: photos, voice & video
Video calls
Payments & support
Client payments (Stripe Connect)
Platform fee on client payments1.0%1.0%1.0%0%
Priority support

Questions, answered

What counts as an “active client”?

Anyone who logged in or had a workout assigned in the last 30 days. Inactive clients and prospects you’re still onboarding don’t count — so you’re never penalised for inviting people.

Do my clients pay anything to theFitHero?

Never. Clients use the app for free. You’re the only one with a subscription — and any payments your clients make go straight to you through Stripe Connect.

Can I change plans or cancel?

Yes — upgrade, downgrade or cancel anytime. When your roster grows past a cap, just move up a tier. No setup fees, no contracts.

What if I have more than 100 clients?

Get in touch — we’ll sort out a plan that fits a larger studio or team.

Start free with your first 3 clients.

No card required. Upgrade when your roster outgrows it.